Artanto Branding for brandbuch ©brandbuch2021
Art therapy or creative arts therapy encourages people to express and understand emotions through artistic expression and through the creative process. Artanto is a platform and a set of workshops created in order to bring inclusivity to the workplace through art and its therapeutic properties. The brief was to create a brand that reflects the healing properties of art and help employers support and inspire their staff through an artistic programme. Symbols, colours and brand expressions were chosen and prompted by colour theory.
©brandbuch2021

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