UCOFFEE is a chain of caffeine bars and kiosks in Saudi Arabia with hundreds of drinks options and on-the-go snacks. They are mainly drive-through locations where customers can get a very fast coffee just the way they like it. Any customisation is available and any combinations encouraged. The brief was to re-brand an existing iteration of UCOFFEE for a more varied application. The symbol was re-drawn and all new product ranges and colour-ways were added to the existing maroon and white identity. The goal was to establish the visual identity as belonging to a young and vibrant, yet trustworthy brand.
UCOFEE Rebrand ©AnaGrigorovici2021